(1) A pictogram that stands for a specific idea or meaning is an ideogram; one that stands for an individual word is a logogram .(2) The history of writing systems progresses from pictorial representations, to logograms , and eventually to the alphabet.(3) In his later paintings he used quasi-Oriental calligraphic forms that he called logograms .(4) Logotypes and logograms push typography in the direction of hieroglyphics, which tend to be looked at rather than read.